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“Innovationdistinguishesbetweenaleaderandafollower。

”–SteveJobs

AsapartofthelastwaveofMillennialsjoiningtheworkforce,IhavebeeninspiredbyJobs’definitionofinnovation。

Foryears,Millennialslikemehavebeentoldthatweneedtobefaster,better,andsmarterthanourpeers。

WiththisthoughtinmindandtheendlesspossibilitiesoftheInternet,it’seasytoseethatthedigitaleconomyishere,anditisdefiningmygeneration。

Latelywe’veallreadarticlesproclaimingthat“thedigitaleconomyandtheeconomyarebecomingoneinthesame。

Thelinesarebeingblurred。

”Whilethismaybetrue,Millennialsdonotseethisdistinction。

Tous,it’sjusttheeconomy。

Everythingwedohappensintheabstractdigitaleconomy–weshopdigitally,getournewsdigitally,communicatedigitally,andwetakepicturesdigitally。

Infact,thethingsthatwedon’tdodigitallyarefewandfarbetween。

Millennialdisruption:Howtogetourattentioninthedigitaleconomy

Inthisfast-moving,highlytechnicalera,innovationandtechnologyareubiquitous,forcingcompaniestodeliverimmediatevaluetoconsumers。

Thisprincipleisingrainedinus–it’sstarkreality。

Oneday,abrandisaworldleader,promisingincrediblechange。

Thenjustafewweekslater,itdisappears。

Millennialsviewleadersoftheemerging(digital)economyasscrappy,agile,andcomfortablemakingdecisionsthatdisruptthenorm,andthatmayormaynotpanout。

WhatdoesittaketoearntheattentionofMillennials?

Herearethreethingsyoushouldconsider:

1。

Millennialsappreciateinnovationsthatreinventproductdeliveryandservicetomakelifebetterandsimpler。

Uber,Vimeo,ASOS,andApplearesomeofthemostsuccessfuldisruptorsinthecurrentdigitaleconomy。

Why?

TheytookanalreadymaturemarketandusedtechnologytomakevaluableconnectionswiththeirMillennialcustomers。

Thesecompaniesdidnotinventanewproduct–theyreinventedthewaybusinessisdonewithintheeconomy。

Theyknewwhattheirconsumerswantedbeforetheyrealizedit。

Millennialsthriveonthesecompanies。

Infact,weseekthemoutandexpectthemtocreaterapid,digitalchangestoourdailylives。

Wewanttousetheproductstheydeveloped。

Weadaptquicklytothechangespoweredbytheirnewideasortechnologies。

Withthatbeingsaid,it’snotastonishingthatMillennialsfeeltheneedtoconnectregularlyanddigitally。

2。

It’snottechnologythatcapturesus–it’sthesimplicitythattechnologyenables。

Recently,McKinseyCompanyrevealedthat“CEOsexpect15%–50%oftheircompanies’futureearningstocomefromdisruptivetechnology。

”Consideringthisstatistic,itmaycomeasasurprisetotheseexecutivesthatbuzzwords–includingcloud,diversity,innovation,theInternetofThings,andfutureofwork–doesnotresonatewithus。

Sure,wewereraisedontheseterms,butit’ssuchapartofourculturethatwedonotthinkaboutit。

Weexpectcompaniestodeeplyembedthistechnologynow。

Whatwereallycraveistechnology-enabledsimplicityineveryaspectofourlives。

Ifsomethingistoocomplicatedtonavigate,mostofusstopusingtheproduct。

Andwhynot?

Itdoesnotaddvalueifwecannotuseitimmediately。

ManyexpertsclaimthatthisisuniquetoMillennials,butittrulyisn’t。

Itmightjustbemoreobviousandprevalentwithus。

Somemighttranslateournever-endingdesireforsimplicityintolaziness。

Yetstrivingtomakedailyactivitiessimplerwiththeuseoftechnologyhasbeenseenthroughouthistory。

Millennialsjusthappentobethefirstgenerationtobecompletelyreliantontechnology,simplicity,anddigitallypowered“personal”connections。

3。

Millennialskeepaneyeonwhereandhowthenexttechnologyrevolutionwillbegin。

WithinthenextfewyearsMillennialswillbethelargestgenerationintheworkforce。

Asaresult,theonslaughtofcoverageontheevolutionoftechnologywillmostlikelybephasedout。

Whilethehistoryoftechnologyissignificantforourpredecessors,thisnotanoverlyimportantstoryforMillennialsbecausewehavenotseenthetechnologyevolutionourselves。

Forus,thedigitalrevolutionisafactoflife。

CompanieslikeSAP,Amazon,andAppledidnotinventthewheel。

Rather,theywereabletocreateanewdigitalfuture。

Foracompanytobesuccessful,seniorleadersmustdemonstrateatalentforRDgeniusaswellasfortune-telling。

Theyneedtodevelopeasy-to-use,brilliantlydesignedproducts,marketthemeffectivelytothemasses,andmaintaintheirproductelite。

It’snoteasy,butthecompaniesthatupendanentireindustryaresuccessfullybalancingthesetasks。

Disruptioncanhappenanywhereandatanytime。

Getready!

Acrosseveryindustry,bigplayersarethreatened—notonlybywell-knowncompetitors,butbysmallteamssittinginagaragedraftingnewideasthatcouldturnthemarketupsidedown。

Inreality,anyone,anywhere,atanytimecancausedisruptionandbringanideatolife。

TakemyemployerSAP,forexample。

WiththecreationofSAPS/4HANA,wearedisruptingthetechmarketaswehelpourcustomersengageindigitaltransformation。

Byremovingdatawarehousingandenablingreal-timeoperations,companiesarereimaginingtheirfuture?

OrganizationssuchasLaTrobeUniversity,theNFL,andAdidashavemadeiteasytounderstandandconceptualizetheeffectsusingdatainrealtime。

ButonlytimewilltellwhetherMillennialswilleverrealizehowmuchdisruptionwasneededtogetwherewearetoday。

FindouthowSAPServicesSupportyoucanminimizetheimpactofdisruptionandmaximizethesuccessofyourbusiness。

ReadSAPS/4HANAcustomersuccessstories,visittheSAPServicesHUB,orvisitthecustomertestimonialpageonSAP。

com。

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